Marketing the academic library with online social network advertising

Marketing the Academic Library with Online Social Network Advertising

Facebook is now a ubiquitous part of the lives of many university students across the world. The libraries that serve them now have an opportunity to leverage this online social network to promote their services and resources. However, the effectiveness of a library’s efforts in this area will depend greatly on the number of connections it can make between its users and its Facebook presence. B...

Large-Scale Network Analysis for Online Social Brand Advertising

Financial Services Marketing in the Era of Online Social Network Sites: the Case of Insurance Marketing

Online social network sites (OSNSs) pose a new trend in social communication that gains an enormous popularity in short time. Consequently, the chance for marketing of products and companies is opening. As well, the question about the possibility of using this channel also for the financial sector, including insurance companies, arises. This idea is followed up by the main goal of the paper: to...

Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret

Social advertisement is one of the fastest growing sectors in the digital advertisement landscape: ads in the form of promoted posts are shown in the feed of users of a social networking platform, along with normal social posts; if a user clicks on a promoted post, the host (social network owner) is paid a fixed amount from the advertiser. In this context, allocating ads to users is typically p...

Correlation between Marketing Channel and Relationship Marketing of Online Social Network

With the development of internet, some online social communities have been founded, most people, in such online social communities, have good relationships with the other people, they believe in each other and share a lot of business experience. Relational marketing, based on online social marketing, becomes an important marketing channel. In this paper, relationship quality is defined as the m...